I write landing pages, email sequences, and product pages for B2B SaaS companies. The kind of copy that makes your ICP feel like you read their mind.
Most SaaS products are genuinely great. The copy just doesn't show it. It lists what the tool does instead of what changes for the buyer. It describes the product instead of speaking to the pain. It fills space instead of earning attention.
That's where I come in. I write copy with a job to do — headlines that stop the scroll, CTAs that earn the click, and emails designed to get opened, not ignored.
Client names anonymised where NDAs apply. Results are from client-verified analytics.
A project management SaaS came in with a weak 1.4% homepage-to-trial rate. The messaging was broad, the ICP unclear, and the page lacked a strong narrative. Using my AI-assisted research → strategy → execution system, I: Mined customer language from reviews and competitor sites · Identified positioning gaps and unclear value props · Rebuilt the messaging hierarchy (hero → sections → CTAs) · Rewrote the page around a sharper, outcome-driven promise
A marketing analytics tool had a 12% trial-to-paid rate. Their emails focused on features, not user confidence or outcomes. Using my AI voice mining + messaging system, I rebuilt the sequence around clarity, momentum, and outcomes.
An HR platform targeting CHROs struggled with low engagement using standard feature-based ads. I developed narrative-driven hooks, tested multiple variations, and identified a scalable creative direction.
A spend management platform needed a case study that actually influenced enterprise buyers. I structured it around tension, stakes, and outcomes, written in a voice aligned with CFO-level decision-makers.
Every project follows the same four-step rhythm. You get visibility at every stage, not just when the doc lands in your inbox.
I define the product, audience, and conversion goal. This includes understanding what's being sold, who it's for, and what success looks like.
I use AI tools to accelerate research across reviews, Reddit, competitor pages, and sales feedback to extract real customer pain points and language.
I use AI to speed up drafting, then rewrite and refine each output to ensure clarity, flow, and conversion intent. Human-directed, AI-accelerated.
Final copy goes through structured refinement and two revision rounds. Delivery is clean, organized, and ready for design or development.
Paseka rewrote our homepage in two weeks. The dev who built it asked if we'd hired a new CMO. We hadn't — we hired a better writer.
He understands SaaS positioning better than most of our internal team. The brief-to-draft turnaround is insane. And he never misses a deadline.
We'd been through three writers before Paseka. He was the first one who pushed back on our brief — and was right to. The emails he wrote still run today.
Fixed-scope packages for agencies. Custom projects quoted separately — email me with a brief.
Send me a brief, a Loom, or just a one-liner about what you're trying to fix. I typically respond within one business day.
Send me a brief, a Loom, or just a one-liner about what you're trying to fix. I typically respond within one business day.
cyberlexiconcl@gmail.com